Why do I put so much faith in moisturiser?
I should know better. And yet, I don't...
Why do we do it, eh? Why, despite all the evidence to the contrary, do we keep going where we’ve repeatedly gone, doing what we’ve always done and throwing good money after bad in the pursuit of what society considers beautiful. By which I mean youth, and the smooth, plump, line-free skin that accompanies it. Whether it was Einstein who said it or any number of other smart people: “Insanity is doing the same thing over and over and expecting different results.” Or to put it more prosaically, “if you keep doing what you’ve always done, you’ll keep getting what you’ve always got.”
This, in short, is me and moisturiser. I have been hooked on skincare for 35 years and unlike most of …